Advertising Terms Explained

Have you ever wondered what advertisers and manufacturers mean by the descriptive terms they use? Well, here's what they mean.

NEW - Different color from previous design.

ALL NEW - Parts are not interchangeable with previous design.

EXCLUSIVE - Imported product.

UNMATCHED - Almost as good as the competition.

FOOLPROOF OPERATION - No provision for adjustments.

ADVANCED DESIGN - The advertising agency doesn't understand it.

IT'S HERE AT LAST - Rush job. Nobody knew it was coming.

FIELD TESTED - Manufacturer lacks test equipment.

HIGH ACCURACY - Unit on which all parts fit.

FUTURISTIC - No other reason why it looks the way it does.

REDESIGNED - Previous flaws fixed - we hope.

DIRECT SALES ONLY - Factory had a big argument with distributor.

YEARS OF DEVELOPMENT - We finally got one to work.

BREAKTHROUGH - We finally figured out a use for it.

MAINTENANCE FREE - Impossible to fix.

MEETS ALL STANDARDS - Ours, not yours.

SOLID-STATE - Heavy as anything!

HIGH RELIABILITY - We made it work long enough to ship it.